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  • Writer's pictureStephen McKenna

B2B Video Marketing Trends In 2023

Updated: Jul 10, 2023

Video Marketing

B2B Video Marketing Trends In 2023

It's been said that video is the future of content marketing. This is especially true for businesses in the B2B space, which can use video to create powerful connections with their customers. This article will discuss some of the top video marketing trends for 2023. We'll also take a look at how you can start using video to connect with your customers today!

1. Personalisation:

With technology swiftly advancing, personalized videos are becoming increasingly popular in the B2B space. By 2023, businesses will have the power to make customers feel truly connected to their product or brand by implementing video campaigns specifically tailored to their needs and preferences. This may involve using customer data to create highly-personalized clips that reflect the interests of particular demographics or even location-based video content for target areas. By presenting clients with relevant material, companies have the opportunity to foster meaningful relationships with their consumers by giving them a unique and engaging experience.

2. AI-driven Video Content:

Thanks to Artificial Intelligence (AI), companies can now create tailored video content for their specific audiences. AI algorithms are used to analyze customers' behavior, making it easier to produce entertaining and informative videos. For example, businesses can use AI-driven analytics to track customer engagement and optimize videos in a way that delivers the highest ROI. This technology also makes it possible to create dynamic videos, meaning content can be automatically updated to keep up with trends or changes in customer needs.

3. Social Media Integration:

Social media is becoming an essential part of B2B video marketing. Businesses can use platforms like Instagram and YouTube to reach potential customers and create meaningful connections. Companies can also use social media to interact with customers in real-time, responding quickly to comments or requests. Additionally, businesses should be leveraging influencer marketing by partnering with influential figures on platforms like Instagram to reach wider audiences. By 2023, companies will be expected to take advantage of these channels and develop a comprehensive social media strategy for their video campaigns.

4. Virtual Reality:

The rise of virtual reality (VR) will create a whole new realm of possibilities for B2B video marketing in 2023. Companies can now provide an immersive experience to their customers, allowing them to interact with products or services before making a purchase decision. This technology is particularly useful if your company produces physical items, as customers can virtually walk through a store and interact with products without ever leaving their homes. Additionally, VR can be used to give clients an inside look at how operations are conducted within the business, making them feel more connected to the brand.

5. Increased Analytics:

Data is essential to understanding customer needs and behavior. By 2023, businesses in the B2B space will be expected to measure the performance of their video campaigns with greater accuracy and precision. Companies can use analytics to track engagement metrics, such as views, watch time, and shares, which can help them identify areas for improvement. Companies should also leverage technology to measure user sentiment and customer experience. This information can give businesses a better understanding of how customers feel about their product or service, allowing them to make informed decisions on how to serve their clients in the future best.

6. Live Video:

Live video offers companies the opportunity to engage with their customers in real-time. Businesses can use live streaming platforms like Facebook Live and Instagram Live to host events, hold Q&A sessions, or even conduct virtual product demonstrations. This technology also allows businesses to collect data on customer engagement during a live broadcast, enabling them to adjust their video marketing strategies on-the-fly. Live video will be a powerful tool in the world of B2B marketing in 2023, and companies should take advantage of its potential to create engaging content that resonates with their customers.

7. Search Optimized Videos:

Search engine algorithms have gotten more advanced over the years, making it easier for companies to optimize their videos for higher rankings. By 2023, businesses should focus on creating content that is optimized for search engines and characterized by relevant keywords. Additionally, businesses should consider including transcripts and captions in their videos as this makes them more accessible to viewers and increases their chances of ranking. By optimizing their videos for search, businesses can ensure that potential customers find them and that the right audience sees their content.

8. Educational Videos:

Videos are a great way to educate customers and provide them with valuable information. In 2023, companies should focus on creating educational videos that explain the features of their product or service in an engaging and informative way. Educational videos can be used to demonstrate how your product works or to highlight its key benefits. Companies can also use educational videos to answer frequently asked questions, which can help customers better understand their product or service and make an informed decision.

9. Automizing Videos:

Creating video content can be an arduous and time-consuming process. In 2023, companies should consider automating the production of their videos by leveraging technology like AI-powered video creation software. This will enable businesses to create high-quality videos quickly and efficiently, allowing them to focus on creating engaging content that resonates with their customers.

10. Behind The Scenes Videos:

Behind-the-scenes videos allow customers to glimpse how the business operates and what goes into the production of their product or service. By 2023, companies should consider creating behind-the-scenes videos highlighting their team members, production process, or even office culture. This type of content can help create an intimate connection between the business and its customers, fostering a stronger sense of loyalty and trust.

These video marketing trends in 2023 will enable businesses to create engaging content that resonates with their target audience and helps them build relationships with their customers. By leveraging these trends, companies can ensure they remain competitive in the B2B space and maximize the impact of their video marketing efforts.


The use of video in B2B marketing is growing and will continue to be a key component for businesses in 2023. Companies should take advantage of current trends such as live streaming, search optimization, educational videos, automation, and behind-the-scenes content in order to create engaging videos that resonate with their target audience. By leveraging these trends, businesses can ensure they remain competitive in the B2B space and maximize the impact of their video marketing efforts.

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